What is Video Marketing?
Video Marketing can be simply defined as: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on.
Benefits of Video Marketing –
- Video is a Gold Mine for SEO
It can expand your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second biggest search engine(second to Google). What’s better: YouTube is owned by Google. So implies an appropriately labeled video can work ponders for your SEO.
- Video Boosts Conversion Rates
A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product.
- Video is Easily Accessible
There are unlimited stages for video promoting. YouTube, broadcast TV, video sheets and road promoting, and so on. The conceivable outcomes are endless. With a cell phone, customers can get to online video whenever, anyplace. The same isn’t valid with traditional, paper marketing. With video, you can contact your audience wherever they are in a cost-effective way.
- Video is Effective
Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.
- Video is Emotional
Video enables you to make an immediate interest to the passionate focus of a man’s mind through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text.
How to Develop a Video Marketing Campaign?
The most effective method to Develop a Video Marketing Campaign includes 7 most crucial components of any successful video marketing campaign.
Building up a video marketing campaign is most often accomplished by conducting market research, competitive analysis and gathering target market insights. When you have this information and can shape your strategy, you can decide the message.
What do you want your audience to hear, see and feel? What message are you trying to convey? What is the call to action? Subsequent to making a system and building up your message, you should choose a creation organization to influence your vision to become animated. Without a doubt, anybody can whip out a Flipcam and make a short video, yet quality is critical. A well-made video is the cream of the harvest, and will ascend to the highest point of the gigantic measures of video accessible online today.
For instance, Check out one of the video marketing strategies for car dealerships.