What Is SEO? How It Works?
SEO stands for Search Engine Optimization.
Search Engine Optimization helps your website to gain a higher position in search results.
In simple words, Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales. Search engine traffic is the most valuable source of traffic for website and this can lead to more conversions.
Let’s make it more clear-
When it comes to SEO, there’s you, the search engine, and the searcher.
When your prospect searches for a term on Google, he/she is doing so with an intent.
For example, if we search for the term “Lead Generating Agency In Bangalore”, we will get the result of the companies who provide lead generation services.
Therefore, in this scenario the keyword “Lead Generating agency in Bangalore” is a strong signal of the users online as seen in the image above, where by searching for the Lead Generating Agency in Bangalore, the search engine gives the following result.
If you are in any business, your aim should be to show up organically for this search term in the first page of Google. Research has shown that few users move past page 1 of Google for their search queries. Therefore if you can show up on page 1 for this keyword, there is a very high probability that the user will visit your website and interact with your products.
Leading professional SEO Companies in Bangalore, understands that every business needs to acquire customers. SEO is the easiest way for any business to acquire customers online. Your website is your window to the online world. Your leads are looking for you on the internet.
Therefore, SEO helps you to acquire customers and increase visits to your website. SEO is a long term investment for any business, as the efforts that you put in every month will help you reap huge benefits in the months to come.
SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.
Two broad categories of SEO:
- On-page SEO – On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.
- Off-page SEO – Off-page SEO refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.
They’re different, but you need to get both right in order to do well with SEO.
How SEO is approached for a website?
A considerable measure of organizations battle to figure the correct way to deal with SEO. A ton of organizations have an operational site, and they battle to discover why they are not getting enough traffic. They deal with SEO for couple of months and when nothing happens, they surrender.
Let us see how to approach SEO effectively.
To convey a successful SEO technique, one needs to comprehend that what is the organization’s incentive, what is the issue is being explained and for whom, target audience.
Along with it, 5 Step Process is followed for upgrading your site for web crawlers:
- Keyword Research
When this information is mapped out, at that point we utilize broad research- the search patterns on Google. Since by understanding the search patterns, we get the opportunity to distinguish client conduct. This is the thing that we call, the statistical surveying for SEO. We utilize a mix of Google Keyword Planner, Buzzsumo, and Social Media channels to see how individuals search and consume data for the specialty in which the organization works.
Through this exploration procedure, we can recognize the whole universe of questions, a client may seek on Google to find the site.
- Data Architecture
Once the separating is done, we build up the data engineering of your site. This progression involves enumerating out, how we make your pages and how those pages are composed on the site and how the landing page is associated with the leaf page. This procedure is basic, as it is additionally a similar way a Google crawler will cross your site while ordering it. We enable you to create and plan SEO amicable websites.The entire goal of this activity is to introduce the data as it were, that is helpful to the client and also less demanding for the Google crawler to file and sort.
- On-Page SEO
Once the data design is settle we deal with the On-Page improvement. This incorporates distinguishing the right meta labels for your pages and also the substance on those pages.
- Specialized and Performance Optimization
At that point we chip away at enhancing the specialized and execution of your site. This incorporates changing your site to coordinate the data design featured previously. Likewise we take a shot at upgrading the execution, with the end goal that the site page stack time is beneath 2 seconds. In specific circumstances, this level of improvement may not be conceivable. This could be a direct result of your site subject, or the server you are utilizing. In any case, our essential goal is to convey it as near 2 seconds as could be expected under the circumstances.
- Connection Analysis of Competitors
In promoting, it is to a great degree vital to keep a tab on your rivals to comprehend their methodologies and how we can better them. A similar rule applies to SEO too. We utilize tools to distinguish the backlinks of your rivals. This gives us a decent comprehension of their profile, which encourages us in off-page SEO.
- Off-Page SEO
When we have finished every one of these means, the time has come to chip away at off-page SEO. Off-page SEO is an essential factor to enable your essential keywords to ascend the hunt rankings. We utilize a blend of Guest blogging, social bookmarking and the likes to accomplish this.