My expertise is in content marketing, SEO and CRO in B2B. I can share practical results from successful search-optimised content with conversion rate optimisation implemented. How to build a digitally-enabled content marketing function from scratch or optimise existing frameworks to align more practically to business objectives, with a secondary objective of digital brand building.

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BIO

Digital Marketing is my passion and I've helped some seriously big name companies and organization s score major results from their content and digital strategies. I've worked with audiences across Education, Finance, Tech - you name it - I've got a digital strategy for it.

While the name says content - acquisition (lead gen), inbound marketing and business impact are my game. I create strategies with clear KPIs for success and show exactly how each content asset delivers return on investment. $$$

I've tackled some big projects, from handling digital transformation for a major university to building a global content strategy from the ground up that delivered tens of thousands of new leads, which my strategy mapped through into big revenue numbers.

The New Way to Do SEO

The Old Model for doing SEO places far too much emphasis on rankings. Rankings don’t equal revenue, leads or sales.

Our SEO Method (Sales Engine Optimisation) allows you to generate and convert traffic into paying, loyal customers.

In 2019 - Rankings are pointless unless you’re doing these three things:

1. Tracking which keywords are driving your leads and sales (and optimizing accordingly)
2. Converting your traffic, leads, and sales into customers
3. Maximizing your purchase price and Lifetime value

During this 45 minute presentation, I'll show participants how they can get the maximum ROI from all of their SEO efforts.

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BIO

I’m Nathan Wade, a field-taught (battle proven) marketing leader and strong coffee enthusiast.

Some things that you probably should know about me…..

1. I’m a passionate father and husband who is proud to have designed and implemented the marketing and product strategies for some of the fastest growing companies in Australia
2. I’ve spent the last three years as Director and Head of Growth @ a highly successful Digital Transformation Agency (Generating well over 100 million dollars in new revenue for clients)
3. I’m a Digital Native, fluent in E-commerce, Brand, Content, CRM, CMS, Analytics, SEO, SEM, Email, B2B, B2C, end to end Strategy Creation and Execution (boy that was some acronyms)
4. In my previous role, I was the Group GM of Marketing, Sales & Operations @ a leading ASX listed band of companies (so I know how to optimise multiple teams, projects and stakeholders simultaneously)
5. I’m an SEO, Funnel and Direct Response marketing nut who has generated over 7,500 #1 Organic Google rankings in the last 3 years (across some of the most competitive markets online)

1. Common technical SEO Issues businesses face.
2. Landing pages which are geared for growth
3. link earning strategies working in 2019
4. Tools to help you scale

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BIO

James Norquay is a SEO & Digital Marketing professional based in Sydney, he has over 14 years experience in SEO.

1. Grew his own websites to over 25 million organic visitors.
2. Started the SEO team for a large media agency.
3. Started a SEO & Digital Marketing agency working with tier 1 clients and was awarded best agency in Australia
4. At the Australian Search Marketing Awards hosted by SEMrush in 2018.

will take the audience through a 45 minute presentation of how some consumer brands are using social media stories for impactful growth on awareness, sentiment and engagement to encourage customer growth, loyalty and CLV (customer lifetime value).

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BIO

Jessica Yang’s client portfolio has comprised of start-ups and multinationals, as well as private and publicly-listed S&P/ASX200 companies.

She holds a Bachelor of Communication from the University of Western Sydney, a Master of Marketing from The University of Sydney Business School and also, lectures at The University of Sydney Business School and Macquarie University as a guest in Marketing.

The world is constantly changing and with advancements in technology. New innovations propel how we do business, and our marketing techniques will also need to adapt in order to stay ahead of the competition. In this talk, we will talk about what innovation marketing is, how it will affect your business and examples of some creative campaigns that are currently being used by leading organization s when leveraging new technologies such as AI and blockchain. It will be insightful and inspiring and it will encourage you to think more creatively about innovation, marketing and the future.

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About the speaker

Lucy Lin is the founder of Forestlyn, an innovation marketing consultancy. Lucy is a leader in global technology, AI and blockchain marketing. She is passionate about innovation and emerging technologies and speaks and writes regularly about these topics. Lucy has over 15 years working experience in corporations (American Express, AMP, Qantas, HERE Technologies), medium-size businesses and start-ups. Lucy is a global citizen with working experiences in Australia, Canada, Japan, Taiwan and the UK, and she currently works with innovative organization s and founders to advise them on their go-to-market strategies from local to global audiences. For more information: https://www.forestlyn.com/

Email engagement rates are a great source of information to identify if your messages are performing as intended, but take that one step further and add a testing and optimization strategy into your automation journeys - and we can start to see audience preferences in real time.

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BIO

Currently Director of Marketing Strategy at Idea Science helping to build and maintain marketing processes through the improvement of strategy and solidifying existing and new relationships. Working on both internal and client-side keeps my role challenging and rewarding.

A Marketing professional for most of my career hasn't stopped me from partaking in passion projects which include mental health advocacy and helping survivors of trauma and injury understand that there is more to life than their injuries alone.

A workshop to help to develop winning strategies to influence and persuade decision makers in your business, gain their buy-in, and build a strong digital-first mindset in your business. Including:

How to build your ROI - translating from digital to everyday Connecting to Sales - how do you make the connection between you, the customer, and the sales organization Measurement - tying it all together.

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BIO

A digital, business growth, transformation and marketing leader, I have almost twenty years’ digital, marketing, sales, and transformation experience, both B2B and B2C. I deliver measurable growth and operational improvement through strategic marketing, growth, acquisition and transformation, and am a frequent speaker at digital transformation events throughout the APAC region. Across platform, process, and strategy, I have delivered success for some of the world's leading brands across sectors including FS, Cloud (SaaS), and technology.

We are all living in an evolving world today, where everyone is exceedingly connected and technology is highly digital. As a result, customers are highly educated, bombarded and spoilt for choice. The days of differentiation on price or product features alone are quickly fading, to be replaced with favourable experiences as the most desirable option people value when making choices.

I have multiple strategies; quick example is how I run ads to people in OTHER peoples facebook groups (sneaky little hack).