Redbridge International Academy
Redbridge International Academy is an educational institution that believes in providing knowledge, nurturing values and educating children. They implement best practices which is adopted around the world to bring the best out of every student who is privileged to be a part of Redbridge International Academy. This institution aims to create better human beings who would become an asset to this society.
The school was operating from last 4 years with high operation cost but low revenue. Since the institution was new, they were unable to get the good leads. Therefore, the challenge of Redbridge International Academy was to get maximum admissions done for the session 2017-18.
Campaign objective –
We have designed the Campaign for Brand Awareness and Lead Generation. The number of leads generated was more than 2,000 with the cost of ₹500 per lead.
So, to achieve the target of getting more and more admissions done, our target was to generate maximum good quality leads. The initial step was to get more and more traffic on their website along with good ranking.
We increased their website ranking and got them on the top page by implementing an important keyword, for instance, “international school in sarjapur”. In this way, the website traffic was increased up to 300%.
Throughout the process, we helped them for conversions, by following-up from our side along with WhatsApp marketing. And, hence, achieved the closing ratio of 80%.