Elura Design – Interior Decorator
Introduction –
The good interior design is timeless, enriching and should be available to everyone.
A successful design project is the result of trust and candid communication between the client and the interior design professionals. Elura Design creates an environment that enhances the activities of the clients’ lives while experiencing the originality of the house and its surroundings.
Challenge –
Elura Design, the interior design company, acknowledged our expertise in the field of Digital Marketing and hence approached us to create their brand awareness and generate good quality leads.
Campaign objective –
We generated leads by designing the campaigns, wherein we focused on a particular keyword with the good volume. The initial cost of the lead generated was Rs.3,500 per lead, which is now converted to Rs. 800 per lead.
Solution –
We designed a website for them which has content with compelling and attractive headlines, videos, images and visual content that made in routes to the consumer’s heart more easily and remain there for a longer duration. The process of campaigning included brand awareness, and marketing done on the social media platform, in the form of videos, strips, images, content, and relevant information.
And, as we designed the website, it was our responsibility to provide them with a good ranking for their website and bring more traffic. We have also corporated with chat support on the website that allowed the customers to have a real conversation and get converted to real leads.
We also integrated SEM & SEO that drives the popularity and the presence of the website and businesses in social media platform by working on keyword research, bid management, copywriting, etc. When the process was started, the traffic was zero on their website, but now it is 200 per day, which is really a good figure. Along with it, we also focused on postings creatives on social media, with the latest trends, and for all the occasions.
Conclusion –
With our consistent Digital Marketing strategies, we were able to bring the significant flow of client at their doorstep, and subsequently change their business sales graph.