Introduction –
Brookfield, super specialty hospital is in Whitefield with health care services available 24/7. They released a 2-wheeler mobile ambulance service named ‘Beast’ to help victims of road accident with emergency medical help. They wanted to help save people who die in the road accident because of no medical help available on the spot. The hospital itself is very well equipped with 100-beds and efficient doctors and clean and hygienic care.
Challenge –
The main challenge was to create awareness and get people to know about their emergency 2-wheeler ambulance service. Although the service was excellent and noble very few people knew about it. They also wanted to encourage people to take membership, so that they could reach immediately during emergency hours.
Solution –
As a digital marketing company, we aspire to show our clients where, how and who to advertise and what platforms will be more effective in increasing their brand value and business thereby avoiding wastage of time money and energy.
In this case, we needed to do marketing in and around Whitefield. So, we needed to identify the platforms most effective here, like Facebook, email marketing & video marketing. These platforms are best to create awareness of the programs.
We created an engaging and more informative website, with blogs and videos, complete with registration forms. This increased awareness and got people to register.
They were also organizing camps for free check-ups, which we posted on regularly with our creatives on Facebook and emails.
We also created several videos having a talk show with specialist doctors, easy method of registration and benefits of getting registered, and experiences of victims.
Conclusion –
With our marketing strategies, the client was totally invested and concentrated in and around Whitefield, saving money running a campaign across Bangalore. As people always prefer the nearby areas. More people registered and took services of the ‘Beast’. Brookfield hospital got a definite boost and people also recognized its efficiency with other programs. In and all Brookfield gained good popularity with our campaigning efforts.